Rihanna is Launching Her Own Luxury Fashion Line with LVMH

Rihanna is getting set to launch her own luxury fashion brand, the pop star said on Friday, according to AFP.

She’s collaborated with LVMH, the world’s biggest fashion and lifestyle conglomerate to create the new fashion house which will be called “Fenty”.

Designing the new high end line “is an incredibly special moment for us. I’m ready for the world to see what we have built together,” Rihanna said.

“Mr (Bernard) Arnault (owner of LVMH), has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said.

Rihanna has also shared the logo of the new brand on Instagram.

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